About

Sarah Shoemaker founded Innovative Zap as a consumer-focused strategy consultancy in 2008. She has been translating consumer insights into business strategy, product, marketing and innovation efforts for cross-industry clients ever since. She has worked with brands such as PUMA, LG, Sulwhasoo, Roberto Cavalli, Philippines Department of Tourism, Dorel Juvenile Group, Annie Chun’s, Wrangler, LEE, OOFOS, Nielsen and others to bring consumer insights to life.